To celebrate this, this morning we surprised Enigma Flowers Trading, which bought the 1 millionth box.

Leon Kuijt, commercial director of VannoVa, adds: "Every customer is valuable to us. Without their trust and cooperation, we would never have reached this milestone. The golden box is a symbolic gesture of gratitude to all our relations."

Next week, VannoVa Master Growers will be at the Trade Fair. There, the growers invite all their relations to celebrate this special milestone together with Master Growers. A perfect moment to look back on ten years of innovation and look ahead to a future full of growth, cooperation and blooming chrysanthemums.