VannoVa, the quality brand in chrysanthemums, is proud to announce the introduction of a completely revamped flower sleeve and export box. The new packaging line, in stylish matt black and featuring the iconic VannoVa diamond-shaped logo, will be presented for the first time at the Trade Fair in Aalsmeer. The introduction of this luxurious packaging is in line with VannoVa's ongoing commitment to quality and class. The new sleeves will be officially launched at the end of November, but Trade Fair visitors can already get to know the revamped look exclusively at stand 10.1.
The revamped packaging is a further refinement of the VannoVa house style, which was relaunched in early 2023 with a strong focus on recognisability and traceability. As with the previous house style, the origin of the chrysanthemums remains transparent thanks to a subtle colour detail on each sleeve, making it immediately visible which VannoVa grower supplied the product. The familiar golden diamond logo, which stands for top quality and exclusivity, is once again a central element, while the new matte black finish gives the packaging a luxurious look and feel befitting the premium character of the brand.
Leon Kuijt, commercial director of VannoVa, explains: "Our revamped packaging is a reflection of the values VannoVa stands for: class, consistency and quality. With the elegant matte black finish and the familiar diamond-shaped VannoVa logo, we create a luxurious look that our customers immediately recognise. The new packaging underlines the premium quality of our flowers and offers a contemporary look, which completely matches the expectations of our customers."
With the introduction of the new packaging line, VannoVa is strengthening its position as an innovative partnership of eight leading chrysanthemum growers. The Trade Fair Aalsmeer offers an excellent opportunity for customers to experience the revamped packaging up close and admire the special look of the new sleeve and export box.
Visit VannoVa at the Trade Fair Aalsmeer (5-7 November), stand 10.1, and discover the new standard in flower packaging. Visitors can expect a stylish assortment poster.
